Brand.
At Obelisk, we prioritise understanding the unique profile, objectives, and ethos of each client, whether they’re an individual or a large corporation.
Trust and collaboration are at the core of our approach, as we strive to cultivate and manage long-term partnerships. For us, business is personal, and we are committed to delivering tailored solutions that align closely with our clients’ goals and values.
Our Strategic Process for Building Strong, Enduring Brands
1. Tactics
Our journey begins by deeply understanding your goals and challenges, analysing your brand, audience, market, and competitors. Together, we identify the best actions and rights holders to achieve your objectives, crafting a personalised strategy. This includes brainstorming compelling stories and selecting the right platforms to convey your message effectively.
2. Implementation
We bring ideas to life, crafting engaging content and digital experiences. With our expertise in sports partnerships and extensive analytics, we specialise in developing proposals that highlight sponsorship benefits which stand out from the competition.
3. Magnification
We use audience insights to activate across channels, reaching the right audience at the right time and place. Our pricing and packages are tailored to success factors and KPIs, guided by brand metrics. We blend big ideas with effective media planning for comprehensive coverage, from overall rights delivery to PR and event planning.
4. Evaluation
We bring ideas to life, crafting engaging content and digital experiences. With our expertise in sports partnerships and extensive analytics, we specialise in developing proposals that highlight sponsorship benefits which stand out from the competition.
